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High Street Auctions was established on decades of experience garnered in the property investment & development, finance and auction industries that came together with the formation of a company of industry experts. The collective experience and proven track records of these unique individuals provided the synergy to create a formidable property auction business with exceptional pedigree.

At High Street Auctions we have established a premier marketplace for the sale and purchase of property in South Africa. We specialise in commercial, industrial, retail, and residential properties. The auction route to market has proven itself to be the most beneficial, reliable and fastest method for selling and buying property.

Our skilled Directors, Sales Executives and Auctioneers are able to achieve value and results through their extensive network of buyers and sellers, as well as their expertise in effectively marketing the right properties, at the right time, to the right investors.

High Street Auctions has established itself in the South African marketplace as the leading auction house through its comprehensive market knowledge and research, its seasoned property professionals, impressive marketing reach and its world class auction events.

We respect your business and trust, and endeavour to deliver on our promises.

Vision and Mission:
High Street Auctions is the 1st choice auction brand and property auction house in South Africa.

Our values describe how we work towards mutual success:
  • Honesty - We are authentic and strive to deliver superior value to our clients
  • Intelligence - We have the knowledge and expertise to be the best in our field
  • Resilience - We are prepared to work through challenges to achieve success
  • Camaraderie - We form partnerships with our clients and customers
  • Solution oriented - We find opportunities where others may see threats

High Street Records


This luxury mansion in one of the world’s most iconic locations, was auctioned for R96 million. A new record for a SA residential property auction.


This iconic property in Johannesburg was sold for a record breaking R205 million. This property was bought by Porsche SA for redevelopment.


Executive Management:
James Dall:
Managing Director
Joff van Reenen:
Lead Auctioneer and Director
Nick Pretorius:
Rodney Beck:
Stef Olivier:
Director - High Street Assets Cape Town

Joff van Reenen:
Lead Auctioneer
Shawn Van Jaarsveld:
Resi & On-site Auctioneer
Stef Olivier:
Movables Auctioneer

Sales Executives:
Bri-Anne Powell
Camilla Mseme
David Dawson
Emmanuel Kastis
Greer Brewer
Greg Dart
Guy Dowding
Jaacov Dadon
Neels van Rensburg
Nhlanhla Mkhize
Nikolai Alexandre Da Costa
Nikolai Aliphon
Ricardo Gomes de Silva
Shawn van Jaarsveld
Themba Mathebula
Nasima Maharaj
PJ Muller
Yoni Dadon

James Dall is a Joint Managing Director of High Street Auctions and a veteran of the property development and property auction industries. His decades of experience as a qualified Civil Engineer with extensive experience in the design, costing and construction of a wide range of industrial, commercial and residential properties and developments provides a unique advantage to High Street Auctions clients requiring sage advice on the sale or purchase of property. He has also been a major contributor to the changing face of real estate auctions in South Africa, where, over a decade ago, he introduced and managed the first successful multi-property auction. He is trusted by South Africa's leading financial institutions when it comes to the disposal of property where, with High Street Auctions, he has a fantastic track record.

Nick Pretorius is a Director of High Street Auctions who graduated with a B. Comm with majors in Marketing and Business Economics. He spent a few years working on key accounts in the marketing and advertising industry before finding his forte in successfully selling real estate on auction. He is a specialist business development and sales practitioner in the property industry with extensive experience in multi property auctions. For over ten years he has built a significant reputation and network by successfully sourcing, processing and concluding numerous property deals for many large institutions, banks and listed property funds in South Africa. He is responsible for the sales and business development function in the company.
Joff van Reenen, a Director and a Founding Partner of the High Street Auction Company, is arguably South Africa's most experienced, talented and entertaining auctioneer and an expert in real estate, movables and charity auctions. Joff currently holds the South African records for the highest commercial and residential property knockdowns, as well as for the highest bid on a single property lot. The dual best for highest overall record and commercial record is for the former Kyalami Grand Prix racetrack, which he sold for 205 Million in less than 120 seconds. His residential auction record was set in Clifton when he knocked down a Nettleton Ridge villa for 96 Million. Joff’s unsurpassed expertise in leading both virtual and live sales means his professional services are in demand internationally. This South African industry veteran has, by invitation, conducted auctions in Hong Kong, Dubai, England and the USA, among others.

Joff’s qualifications match his talent and experience. He holds the internationally recognised CAI (Certified Auctioneers Institute) and AARE (Accredited Auctioneer Real Estate) designation degrees, and was the first non-US citizen and the first South African to be awarded these certifications. He is a specialist in auction techniques and strategies and has been a member of the global auctioneering body the NAA (National Auctioneers Association) for more than 15 years. Joff serves as the South African ambassador for the NAA and is the only officially appointed ambassador of the organisation outside of North America. He also served two terms on the board of the SA Institute of Auctioneers, the body that represents the interests of the industry and its clients across the country. Joff is a regular lecturer at the NAA and in 2015 became the first and only South African auctioneer ever invited onto the judging panel of the prestigious annual International Auctioneer Championship, which draws entries from across the globe.

Joff’s dynamic style has made him popular with prominent local and international charities featuring royals, presidents, politicians and celebrities among their patrons. He has, among others, hosted international auctions on behalf of the House of Mandela Family Foundation in conjunction with Global Citizen, Hollywood A-lister Antonio Banderas, Prince Harry, the Duke of Sussex, Princess Caroline of Monaco and the Virgin group’s Richard Branson. With more than two decades of real estate expertise Joff is highly regarded by prominent property investors, portfolio fund managers, corporates and financial institutions because of his impressive track record of reading the market and realising the best value for clients’ assets on the auction platform.

Rodney Beck is a Company Executive of High Street Auctions. He has a collective 35 years of property experience in the fields of residential, industrial and commercial property auctions. His property career studded with numerous marketing and sales awards began in 1978 when he studied business management, ran his own real estate franchise and served as Managing Director for another leading property auction company before joining High Street Auctions. Rodney is an energetic family man with a loyal business following due to his professionalism and infectious enthusiasm for the business.


High Street Auctions provides premier consulting and auction services to buyers and sellers of property across South Africa.

Our premier service provides our clients with the following benefits:
  • You will be represented by a prestigious organisation that takes pride in being the leading auction company
  • You will benefit from our extensive market reach through our strong brand and marketing capability across multiple communication platforms
  • Professionally trained and motivated Directors and Sales Executives have the expertise and experience to drive your agenda and work towards achieving your desired results
  • The management team provides depth of knowledge, expertise, support and access to a wide network of committed buyers and sellers
  • Excellent research and valuation tools, technology, support and robust systems increase probability of success
  • You will enjoy the professional team and process culminating in our premier auction event which has proven itself to be a highly reliable platform for selling and buying property
High Street Auctions has established the premier marketplace for selling and buying property for your benefit.

Corporate Social Investment:
At High Street Auctions we believe that corporate social responsibility is the commitment of businesses to contribute towards sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development.

Corporate Social Investment is about investing in more than just great products and services and employees to deliver them. It's about an organisation's understanding that their responsibility does not stop with making a profit for shareholders, but extends beyond that to ensuring that people and planet are equally important in business strategy if an organisation is to be sustainable.
High Street Auctions is committed to providing support in the following areas:
  • The Sunflower Fund:
    A percentage of income received by High Street Auctions is donated to The Sunflower Fund. The Sunflower Fund's core purpose is to educate, recruit and raise funds to build and sustain an effective South African Bone Marrow Registry (SABMR) as a viable source of well-informed ethnically-diverse potential bone marrow donors, so as to meet the national and international requirements and improve the chances of life-saving transplants for serious blood disorder sufferers. More information on The Sunflower Fund may be found at www.sunflowerfund.org.za.
  • Charity Auctions:
    As the premier auction company for property we provide our expertise and the services of our Lead Auctioneer to charity events. A focus on social responsibility, community upliftment and having fun in the process is a great way for High Street Auctions to add value and provide a platform for charities to raise money for important work in the community.


Sale of 58 6th Street, Parkhurst - 16 April 2018
Yoni, I am still pinching myself from shock. Thank you a million times over. Actually thank you 3.5 millions times over! Thanks be to G-d for putting you in my life and for all His blessings.   - Marina
ORYX GTL - 8 March 2018
Since my first engagement with The High Street Auction Company, I have been very impressed. Guy Dowding, our representative, has been very professional in all his dealings with us. From the start, I have been kept informed about the process and kept abreast of developments after we signed the pre-auction offer. Selling a property whilst living abroad is never an easy task, but Guy made this effortless for us. The pictures and information pack of the property was of exceptional quality and I would recommend Guy to work with any prospective seller. Thank you very much for concluding a successful deal. I am very grateful.    - Frans Smit - Chief Financial Officer
Texton Property Fund - 7 August 2017
The Benstra Building in Arcadia was deemed non-core, and Texton considered various options for its disposal. High Street was appointed to auction the property, given the success of its previous disposal of Vodacom Park in Wierda Valley for us in 2016. Despite the challenge of the main tenant in the building not being able to commit to renewal of the lease, High Street Auction Company again completed a comprehensive marketing campaign and the subsequent disposal on auction day was a superb result for the Fund. We come across few people that are as thorough and passionate as those in the High Street team.    - Texton Property Fund

Freedom Property Fund - 4 August 2017
The Fund appointment High Street Auctions on a number of challenging properties deemed to be non-core to our portfolio. High Street used multiple platforms to secure a result for us on the development land in East London, including private tender and auction. They were very persistent in the market, and this enabled us to conclude the transaction despite various obstacles. Our stakeholders were very happy with the outcome.   - Stephen Maritz - CEO
Kruger & Pottinger Attorneys - 23 February 2017
"The auction was very well presented, very professionally run and overall extremely efficient. We were very impressed by the effort and professional manner in which the day was presented"   - Kruger & Pottinger Attorneys - Director
Ebrahim Osman - 21 April 2016
It is has been excellent working with the High Street team. Excellent service. Keep it up!   - Ebrahim Osman

I would like to take this opportunity to thank you for going out of your way with both my properties. I have never seen an agent put in so much effort into; taking time to meet with me and my staff, numerous phone calls, driving up and down to the council, taking all my after hour calls, and so forth.I have now sold a couple of properties through auction houses. This has been my best experience by far... Not at any stage "pushy"; but also not mediocre in any way. Rather a willingness to help and serve. I got the feeling that I was the client. I feel that in such a short time, I have met a new friend - not a sales person. If this is the way that you represent your company - we will definitely do business in the future. I recommend Greer Brewer from High Street Auctions to all in future!!!   - Mark van Rooyen
"I had to auction a property in Germiston on behalf of my son, which took place on 27 August 2014 at your offices successfully. I would like to place on record that it was a complicated affair as documents had to be obtained from banks, accountants, the City Council, from Australia, and in constant consultation with attorneys, involving a trust and sectional title.Our contact was with Mr Neels van Rensburg, and was conducted with great professionalism and in an excellent and correct manner leading up to the actual auction. At all times he acted in a most attentive manner and helped us deal with innumerable problems, and it was with pleasure that I can commend his contributions. He was always prompt in advising, and the level of communication was exemplary. I should like to add that the company he represents, High Street Auctions has provided what I would deem a "world class "service in every regard. I attended the auction held at "Summer Place "in Illovo, where the professional attitude and keen interest of all the staff and Directors was obvious."   - Ebeth Potter
"We decided to go the auction route as other agents were not able to extract offers for the building over a substantial route. We are pleased with the result and the auction process and using High Street Auctions has been effective in disposing of a property that has been a problem for us for a while."   - Simon Lester

Pumla Kubukeli - 3 September 2013
"Well, we had a huge and tremendous response to our call for auctioneers (5 good Auctioneering companies).
Your success has been based on the following;
• Your prompt on site visit
• Your positive and "go-getter" attitude and
• Your free, empathetic and reassuring professionalism
• Your comprehensive company profile and the potential extensive market access and
• The fact that we are dealing directly with a self-made and renowned Auctioneer. Keep it up Dovi.
   - Pumla Kubukeli
"I felt that the service was very professional and that they knew what they were doing at all times. Everything was done before or on time with fantastic high quality. I would most definitely recommend High Street Auction and Dovi.   - Peter Venter
"We have utilised the services of High Street Auctions for several years and would highly recommend there services to any party seeking the services of a reputable professional auctioneer. Nick and the staff have always treated us with the utmost respect, this combined with their knowledge of the property market and transparency in dealing with the mandates have made the decision for Gateway Capital to adopt the auction route an easy one. We look forward to a continued business relationship with them."    - Rowan Tilbury

"I was very happy with the service I received from High Street Auctions. Throughout the process James, Nick and Lauren were professional and communicated with a well executed marketing campaign, processing the interest generated, and feedback up to day of auction. I always felt like we were all working towards a common goal - the sale of my building which we achieved!   - Mith Rankin